"Maxim Magazine is for guys who want to get the most out of life ... a worldy, witty, wonderfully new kind of magazine. It's the best thing to happen to men since women.

MAXIM speaks your language and shares your fantasies. It's filled with everything you care about and it knows where all the fun and action is. MAXIM helps you look and feel your best. Healthier. Happier. Stronger. Less stressed out. More energized. Full of spunk and the kind of savior faire that turns chicks on.

MAXIM is sports and outdoor adventure the way you like it. Find the best places to ski, fish, golf, bike, hike, climb, scuba dive, run the rapids or a big city marathon.

MAXIM. It's not as good as a beautiful woman . . . but it's the next best thing."