"Trail Runner, the magazine of running adventure, is published by North South Publications, publisher of Rock and Ice. Trail Runner will be the first national magazine devoted to off road running, a booming market in the outdoor sports field.

Trail Runner magazine will also cover the emerging sports of ultramarathons, adventure racing (Eco Challenge, etc.), orienteering and snowshoeing. It will focus on running destinations, training and health articles, personality profiles and race coverage. Like Rock and Ice, Trail Runner will use superb photography, lively writing and humor to capture the spirit of the sport."