"What's cool among America's youth changes as fast as those kids change the television channel. And capturing their attention is challenging at best.

With Youth Markets Alert you'll discover the most effective ways to reach pre schoolers (and their parents and grandparents), tweens, teens and college kids.

Each monthly issue provides a comprehensive look at the current trends in youth marketing, abstracts of key demographic and psychographic research, case studies of who's doing what, and scores of contacts so you can follow up with sources and deal makers.

Whether invoking the nag factor or testing the waters of adulthood, America's youth have enormous spending power of their own nd substantial influence on the buying decisions of their parents and siblings. Let Youth Markets Alert be your guide to success in this ever changing market."